The Herzliya Conference has become the annual "summit meeting" of the most influential Israeli and international leaders, with an interest in Middle East politics and their wider global footprint.

The battle of the narrative
Participants at this years conference included: Stanley Fisher, Benyamin Netanyahu, Jacob Frenkel, Sir Ronald Cohen, Jaacob Peri and a host of other leading figures gathered from the fields of politics, academia, science, economics, education and Diplomacy.

Herzliya 2010 focused on a broad span of issues ranging from nuclear proliferation and Iran’s regional hegemonic ambitions, to the Middle East Peace Process, the expected recovery from the global financial crisis, and energy security and sustainable resources.

If walls could talk
nascent developed the conference identity, look and feel and overall visual design language, extended to print, motion graphics, interior design and signage systems. Marking a departure from the ‘passive backrounds’ of previous conferences, nascent selected to develop a rich, colorful typographical narrative that created a dynamic between foreground and background and became a strong part of the texture of the conference, reflecting its key themes and messages.

A BIG thank you to Windman for spectacular event production and TADesign for incredible event design.

As part of its ongoing work with Jerusalem Venture Partners (JVP) a visionary VC firm investing in media technology companies, with $800m under management, nascent was invited to create the event identity and mini-site for Medialectica.

A Social Meeting of Minds
The first in a series of informal, face to face networking events, hosted by JVP Media Studio, (JVP’s early stage investment vehicle), it’s designed to bring entrepreneurs and leading corporate investors together. Medialectica promises to reshape relationships and make the investment process much more accessible and enjoyable for all parties involved.

Visit medialectica.jvpvc.com

Markus aha, a leading figure in the Berlin editing and post production scene, selected nascent to deliver a fresh brand identity for his new studios.

nascent’s creative team chose to focus on the logotype and explore a typography heavy approach to what is otherwise a deliberately minimalist aesthetic, a blank canvas for the moving image.

It is what it is
A clean crisp brand image emerged, exuding a quiet confidence which reflects the aha brand personality. More collaboration with aha to follow...

Entering it's 11th year, Trixter, a leading European production house needed to align it's brand identity with it's now stellar reputation.

Tel-Aviv – Berlin
nascent and it's Berlin-based partner Caroucelle worked hand in hand with the company's management to establish a fresh & contemporary brand language which communicates Trixter's own creative strengths.

Use of bold imagery & typography made for a powerful communications platform designed to let their work speak for itself. The X device was used to develop a repetitive pattern creating a powerful secondary brand language.

Working as part of the TEDxTelAviv team is an exhilarating experience for us.

Technology, Entertainment, Design
TED is a concept where our intellectual currency: ideas, technology, entertainment and design are clearly understood and validated daily. We are thrilled to be developing the identity and website for TEDxTelAviv and intrigued by the challenges of localizing such a powerful brand whilst respecting its heritage and design guidelines. This creative tension has produced multiple conversations which in themselves have provided valuable insights for our team. Watch this space for more design developments...

Visit the TEDxTelAviv website.

GKH, a big 5 Israeli law firm, selected nascent to design their new website, based on nascent’s previous work with large professional service firms and their domain expertise in local and international legal marketing.

Over the course of 2008, nascent participated in the Legal Marketing Association’s annual meeting in Boston, met with many of the leading US law firms (among them K&L Gates, Goulston & Storrs, Baker & McKenzie and Foley Hoag) and built an in depth understanding of the trends and constraints influencing the world’s leading legal marketplace.

Introducing: Conversational Navigation
The new website positions GKH as a true innovator, a new kind of law firm, by focusing on its client centered approach, deep technology related expertise and leadership standing. Building on user interviews and a comprehensive review of leading local and global law firm sites, nascent developed the site's ‘telescopic text’ affording greater content flexibility and allowing readers to see as little or as much text as they want, while honoring the legal profession’s focus on the power of the written word.

Visit the new GKH Website.

Despite being the first company in the world to introduce the medium format digital camera back, Leaf, founded in 1991 and now part of Kodak’s Digital Capture Group, had lost its edge in the face of better branded (Hasselblad) and more aggressively marketed (PhaseOne) competition.

nascent was selected to reposition the company, develop a strong and consistent brand platform and generate desire for Leaf’s state of the art cameras and camera backs.

Engagement: Product + Brand Synergy
Over a period of 14 months nascent worked with Leaf’s marketing team to create the new leaf brand. nascent began by undertaking face-to-face client and reseller interviews in Israel and NY in order to develop insights into the almost symbiotic relationship between the world’s top professional photographers and their cameras.

After undertaking an audit of the key competitor’s positioning and brand identities, and building on the insights from the photographer interviews, a new tagline “Our Science, Your art” was created to communicate Leaf’s commitment to creative collaboration with the professional photographers. A new mark was crafted, and the development of a strong and simple brand language, a new positioning platform and a rich, interactive website for Leaf followed. This was supported by broad range of unique marketing collateral elements and two award winning international exhibitions in the UK and Germany (Photokina).

By putting Leaf photographers at the heart of the new brand and deepening the partnership with them through a revised VIP program, the Leaf brand was reborn, as a more accessible, yet singularly desirable brand. Over the course of the engagement, Leaf’s sales improved substantially and its brand recognition and customer awareness levels climbed from 3rd to 1st in its market

Spearheading sales through integrated brand identity
When your clients include global heavyweights Siemens, Santander, Deutsche Bank, Nomura and IBM, you need to look the part. Recognizing that their existing identity was the weakest link in an otherwise outstanding offering, Tufin selected nascent to transform the look and feel of its brand identity and help leverage the power of design as a strategic differentiator in their growingly competitive marketplace.

Partnership & Planning
nascent worked hand in hand with Tufin to learn their business, understand their markets and create an powerful and finely-tuned brand identity which provides the right balance between stand out and blend in. nascent refined a new logo, developed a strong visual brand language and textual theme for the launch, and delivered a wide range of marketing collaterals, trade show booths and a cutting edge website design that tightly integrated the brand across the physical and virtual, while providing a rich lead generation and education platform for Tufin. Additional projects included GUI design for a key product line and tufin’s intranet portal design.

When a well-funded new company invites you to start a revolution, and partner on introducing the world to a counterintuitive, disruptive mobile business concept, you don’t have to think twice.

Engagement: Thinking inside the box…
Such was the case with modu mobile, a company preparing to come out of stealth mode and launch at Mobile World Congress 2008. nascent was approached to take responsibility for the company’s total creative direction, and produce a look and feel to drive the adoption of this game changing, challenger brand. Working closely with the team and using rapid ideation, review, refinement and production cycles measured in days, nascent created a full range of print and digital assets for the launch. 27- 3D models, a rich interactive website and product catalog, user interface designs, an online teaser movie and educational marketing solutions. All were aligned behind the single goal of creating awareness for modu’s game changing value proposition at the event and beyond, while ensuring standout against competition from the likes of Samsung, Motorola, Sony Ericsson and Nokia.

Results
The launch was a runaway success by every measurable criteria. Building on the excitement and buzz which were generated, a second round of VC funding, totaling $65m, was achieved within months of the event. The company has raised over $100m total to date.

Despite 17 straight quarters of growth, msystems, the company that introduced the world to the disk on key, had the foresight to understand that it needed to reposition its offering and shift the balance of power from its OEM flash memory based products to its corporate brand.

Engagement:
In a bold move that brought it one step closer to the end consumer, msystems (NASDAQ: FLSH) selected nascent for its global brand identity development. Working hand in hand with the newly appointed AVP brand management and supported internally by the CMO, nascent created a unique and powerful brand language which signaled a strategic shift to shareholders, competitors, and employees. A rich brand implementation program included a new mark, a new website designed to introduce the new product naming conventions, corporate event design, global customer event movie production, a new corporate intranet, analyst presentations, a rich new icon language, and a functional brand vision book encapsulating an eye-level explanation of the history, changes, values and future of the company to a growing, multinational workforce.

Results:
SanDisk, a major player in flash memory based consumer electronics products bought msystems for $1.6b in Nov. 2006. Less than 1 year after the rebranding.

A global real estate fund, BCRE manages over 7,000,000Sq. ft. of property in Manhattan and over 40,000,000Sq. ft. worldwide, having undertaken over $8,000,000,000 of real estate transactions since 1994. nascent was selected to create a new brand identity and website for the company to better communicate its global stature and presence.

Engagement: When less is more.
As the company’s agency of record, working on both the corporate brand and international projects for the company, nascent developed a new mark, a new website, a line of fine hand crafted marketing collateral pieces, including a rich, large format company profile, folder and exhibition collateral, and a presentation application designed specifically for running the corporate presentation on large flat-screens across its international offices. This enables BCRE to show a wide range of media including slideshows, PPT presentations, video and construction follow ups within a single, custom built media framework, lowering IT costs and ensuring that their properties always look great.

Results:
BCRE now has the identity and tools to reflect its position as a premium global real estate fund, helping it to stand shoulder to shoulder with global banks and construction firms as an industry force, while reflecting the sophistication of its financial investment strategies through a rich, world class identity.

Creating in Conceptual ThinkSpace
TP architects approached nascent to create a new brand identity that would powerfully communicate this new firm’s vision and values. Backed by a real estate development company, the firm is in the rare position of being able to both envision and deliver its own projects. Their high-end offices provide existing and potential clients a physical incarnation of the standard of work, eclectic thinking and creative capabilities on offer.

Engagement:
Beginning with a simple yet sophisticated mark, this identity was developed as a visual platform through which to communicate and leverage this firm's unique position in the market and attract new clients to its bespoke creative, engineering and construction services. Every item of collateral and signage was painstakingly crafted to empower the firm and create a holistic, conceptually driven approach, ‘ThinkSpace’, which lies at the core of the new identity, brand and promise.

Additional work has been commissioned in the form of a new company website and branding for a unique luxury housing project now breaking ground.

Backed by Sequoia and Arts Alliance, Kenshoo is a rapidly growing startup competing with global giants in the online search marketing space. Nascent was approached to deliver a world-class brand identity and website under extremely tough deadlines.

Engagement:
By realizing that it was premature for Kenshoo to undertake a full branding engagement and focusing on the company’s immediate needs, nascent created a strong and ownable brand identity that played to the strength of the company’s cutting edge technological capabilities, rather than trying to focus on creating something less authentic. nascent provided a new brand mark, a sophisticated yet easily navigable, marketing driven website, and a set of go-to-market collaterals designed to reflect the company’s no-nonsense, blazing performance approach.

Results:
International sales continue to grow and website traffic was up close to 300% in just 2 months after the new site launch.

Comverse is the world’s leading provider of software and systems enabling value-added services for voice, messaging, mobile Internet and mobile advertising; converged billing and active customer management; and IP communications. Comverse’s extensive customer base spans more than 130 countries and covers over 500 communication service providers serving more than two billion subscribers

Engagement:
Through the first half of 2009, Comverse selected nascent to help with its strategic repositioning, in order to implement its new brand architecture and sub-brand design

nascent developed the new brand architecture, refined the corporate logo, developed new logos for the new sub-brands and 2 complimentary sub-brand design languages, and delivered a brand workshop together with the Comverse inhouse design team to the company’s marketing staff.

Results:
The resulting work has now been rolled out across the corporation, the global website and is the subject of an online expo, introducing the clients to the new promise.

Recognising the potential growth inherent in the M2M wireless modules market, Motorola required a new brand language to convey its strength, offering and product line up in this lucrative yet highly competitive space.

nascent developed the new brand language, marketing collateral and product decals, a rich suite of marketing collateral and a product design for the corporate sales kit, housing the M2M chip range safely for transportation. Additional work has included corporate movies, CEO presentations, strategic consulting, competitive market research, digital and print advertising, trade shows and more.